Archive for January, 2009

Pre-prod: Celtx to the rescue

I mentioned earlier that we’re working on a DVD series. When I made that announcement I knew it was going to be a lot of work. I’m a couple of weeks into the project and I thought I’d give you a peek behind the curtain to show you how I’m creating the content and let you see what the process involves.

The first DVD series will be a 4 DVD set based on my 8-week Digital Photography 101 workshop. Knowing that I’m limited to 4 DVDs on this first release gave me some boundaries and requirements. The first boundary is the time limitation. I’m limited to about 8 hours of content. Knowing that I started my next step.

I gathered all of my class materials and began to decide what would make it in the DVD series and what needed to be left for later. My normal workshop includes Powerpoint slides, videos, whiteboard drawings, printed notes, and homework. It also includes a lot of me showing things that aren’t in the notes anywhere. Step one: write down everything from all of these sources and begin to organize.

I used Microsoft Word to do this. I put Word in Outline mode and began to go session by session and catalog the topics and illustrations. Outline mode is great because it’s easy to move things around. It took about 2 weeks of work to get all of the notes together. In the end I had a solid outline of what I needed to write.

I made a decision to script everything for the video. I’ve learned that although it’s easy for me to shoot from the hip in a workshop setting that doesn’t translate to video very well. In a classroom if something isn’t clear a student can ask for clarification, in a video you have to be clear at all times.

The other reason I decided to script everything is because I need to replace a lot of the whiteboard sessions with animations or on-location examples. This means I need to plan everything in advance. Which led me to my next problem – how do I track everything? I needed a system to allow me to write, edit, rearrange scenes, plan for locations, find models, take notes, schedule everything, and plan for the final edit. I wanted to lock my system in before I started writing so I could be consistent along the way.

I decided to ask the twitterverse for help. I posted a short note on twitter and within minutes I had answers. I evaluated several screenwriting tools but only one met all of my requirements. And I mean ALL of my requirements.

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Jon Diener suggested I take a look at Celtx. After taking a quick look I thought it looked too good to be true. I downloaded the software and and then watched all of the training videos. I was sold. This software is amazing – it’s a total pre-production workhorse. I can use it for this project and even use it to produce shoots. It does it all; screenplay, A/V scripts, storyboards, notes, scheduling, tracking actors, props, CGI to be created, shot lists, and more. It has robust reporting and is easy to use.

Celtx is something every content creator should take a close look at. It’s more than just a tool, it’s a community. Check out their blog for more info.

I will be working for the next two or three weeks to finish all of the pre-production work. I don’t mind spending a lot of time planning the work because I know that every minute I spend in planning and preparation I’ll save myself 4 minutes of frustration later on.

Once the planning and prep are all finished we’ll get to business shooting. We’ll be shooting everything with a Canon XH A1 and renting additional cameras or gear when needed. Everything will be edited in Final Cut Studio and output in HD. I’ll post more on the production workflow as we tune that in.

Inspired by: James Nachtwey

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James Nachtwey has had a huge influence on my thinking and my approach to photography. He is at the top of my list of people who inspire me.

On my list of “must-see” documentaries is War Photographer by Christian Frei. It follows James Nacthwey as he photographs war and social injustice.

Most inspirational to me is Nachtwey’s credo. It begins by asking a single question:

“Is it possible to put an end to a form of human behavior which has existed throughout history by means of photography? The proportions of that notion seem ridiculously out of balance. Yet, that very idea has motivated me.”

(view comments below for the entire credo)

This credo was one of the major inspiration points for the founding of The Artists Group at SnapFactory. I do believe that photography can change the world. I may only be able to make a small change, but I’m only one of millions of photographers. If we all strive for positive change those millions of small changes will add up to one big change.

Let me give you an example of one photographer I know who is quietly making a big impact here in Phoenix. Her name is Diane. Yep, my wife and partner here at SnapFactory. She hasn’t been shouting her charitable work from the mountain tops because for her it’s about saving the lives of animals, not fame and fortune.

Every week Diane drives over an hour to the Arizona Humane Society and photographs dogs, cats, and critters that are in need of adoption. The Humane Society then takes these photos and posts them on their website. The results have been amazing. Since Diane’s involvement at the Humane Society adoptions in the Lonely Hearts club have increased dramatically (I believe it’s 80%!!!).

The bottom line is that through her work Diane has saved the lives of many animals and have helped families find loving pets in the process. Diane is changing the world.

There are many ways photographers can use their talents to make changes. In 2007 James Nacthwey won the TED Prize and last year he started a new campaign against TB. And now he’s asking for your help.

I’m working on a story that the world needs to know about. I wish for you to help me break it in a way that provides spectacular proof of the power of news photography in the digital age

You may not be James Nachtwey but I hope that you’ll be inspired to use your talents to make positive change in the world. Get out there. Do it.

ImagingUSA Videos

Here are three videos that we shot at ImagingUSA this year.

 


ImagingUSA 2009: Part One from Mark Wallace on Vimeo.

 


ImagingUSA 2009: Part Two from Mark Wallace on Vimeo.

 


ImagingUSA 2009: Part Three from Mark Wallace on Vimeo.

shooting Pilates

I had a great time yesterday in Tucson with one of my favorite photographers and good friend Ed Flores. In an effort to conserve time for a pilates studio client, we were both set up at a U of A dance studio with two sets shooting at the same time (and yes, I had some issues with channels. And yes, I did know what the problem was but was just having trouble getting the channels actually changed, hence, the call to Mark… see his post below.)

Anyway, it was a great shoot. The people were awesome, and let me tell ya, doing pilates will turn you into an athlete! It’s really just amazing. If you’re serious about getting into shape, I just don’t see how you can beat this. Below, some production images. enjoy!

Pilates shoot 2
Ed Flores with two Pilates studio instructors, reviewing protocols to shoot (iPhone photo)

Pilates shoot 1
my team, reviewing more protocols (iPhone photo)

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Inspiration: web

Continuing my “Everything is Inspiration” series I’d like to share with you some of my favorite resources on the web. Many of these have counterparts; like a podcast or magazine. I’ll point it out if there is bonus material.

This is a list of items that I watch very closely. I read the blogs, listen to the podcasts, watch the pages. I rarely miss new material on these sites because they are awesome.

Full disclosure: I’ve had some of my work featured or shown on some of these sites. But I’m not biased, these are great sites!

The Sites:

How Design. This is the HOW magazine counterpart. It is a treasure trove of ideas. The magazine is expensive but you can find a lot of the information on their site for free. This site is targeted to graphic designers but I find that graphic design and photography overlap a lot. The business models are very, very similar. If a self promo works for a design firm it may also work for a studio.

Communication Arts. I did freelance work at a small design firm on and off during the 90′s. Every time I was at the office they had Communication Arts magazines laying everywhere. It was like crack. I’ve been a fan ever since. Read, love, enjoy.

Wired. I’m a geek. I love this magazine for it’s awesome photography, it’s dedication to layout and graphic design, and it’s typeface snobbery. The site will give you a taste for the magazine. I rarely miss an article.

Veerle’s Blog. A terrific site dedicated to graphic design. Tons of Illustrator tips and tricks. There are also some terrific articles and thought provoking links.

PopPhoto. This is a site that has articles from several magazines. The blogs are worth the visit. Lots of tips and tricks. I’ve been fortunate to be featured a few times on the PopPhoto Flash blog.

StudioLighting.net What can I say? Bill and Ed are terrific guys and the LightSource podcast is amazing. Episode 44 was by far the best (OK, maybe not).

Matt Hill Art. I met Matt a few months ago in New York and have been a fan ever since. Don’t miss his podcast, OnCreativity.

PDN Online. PDN is just a great resource to know what’s going on in the industry. It’s a great place to discover new artists and products.

Chase Jarvis. Cool photographer who shares. Read the blog, watch the videos, click the links. Good stuff.

Val’s Art Diary. She’s funny and paints. This weekly show is great because Val explains how her thoughts translate into her paintings.

This American Life. I LOVE this show. Let me repeat, I LOVE THIS SHOW. It’s never the same twice and it’s always bizarre in a good way. I never miss it.

Wiretap. If This American Life is marijuana then Wiretap is cocaine. Yeah, it’s that addicting. Unfortunately there is no official podcast so if you miss the broadcast you’re out of luck… Unless you know the secret link.

Planet Money. How is a podcast about money creative? Well it helps me understand things about money that I wouldn’t understand on my own. And unless you’re living in a hole you probably know that money is a big part of running a business and sometimes you have to be a bit creative with money.

Wait, Wait, Don’t Tell Me. Yeah, I love it. It fits into the “make me laugh” category and it always delivers.

What did I miss?

Add a comment with any of your favorite sources of inspiration on the web.

DVD series in pre-production

I’ve had many, many requests to offer my Studio Lighting 101 and Digital Photography 101 workshops on DVD. A lot of people just live to far away to attend the workshops. I’m happy to say that we are now in pre-production.

What does “pre-production” mean? Well, I have to translate everything that usually happens in a classroom and studio to a flat 2D screen. There is a lot of location scouting, creating storyboards, planning animations, research, and drinking coffee. Pre-production includes creating shooting schedules, finding local talent (models, camera operators, assistants), getting permits, etc. Oh – and did I mention writing?

The pre-production should be finished by the end of January with shooting starting in February. This is a large project and I estimate it will take about 6 weeks to shoot and edit. Once that’s done it takes another 3 weeks for Amazon to get all their ducks in a row (yes, it will be available on Amazon).

We’ll also need artwork for the DVD set which means I’ll be working with some graphic designers along the way. There may also be a workbook that accompanies the video so you can take notes and have a field manual when you are doing the exercises.

Yes, there are exercises for every lesson on the DVD and we’ll have a Flickr group so you can post your results and discuss them with others who have the DVDs.

Once the DVDs are finished I’ll be working on a teacher’s guide so that schools and photo clubs will be able to use the DVDs.

The first set of DVDs will be focused on basic photography – a translation of my 8-week course. That should be done by the end of March. Once that’s out the door I’ll be working on some studio lighting DVDs.

Along the way we’ll be posting behind-the-scenes photos and updates. We’ll also be posting new Digital Photography One on One videos – don’t worry.

This is going to be a big project and I’m looking forward to taking on the challenge. I’m sure it will be worth the effort when it’s all done.

Everything is Inspiration: Books

Yesterday I wrote a bit about the types of activities that help me keep my creative skills sharp. As I started to compile my list of inspirational things I realized it was pretty long. So I’ve decided to break it up in to several smaller posts.

I’ve created a new category called “inspiration” to make it easy to track these entries in the future. It also allows me to add everything I forgot along the way (I know I’m going to forget a few things).

Hover your cursor over each link to get a full description (this will not work in your RSS reader – sorry). If you have suggestions just leave a comment.

Great books to read:

Everything is inspiration: Part One

There are times when I’m in the zone, you’ve been there too. You’re brain is cracking at a million miles an hour, ideas are flowing and creativity is second nature. And then there are those times when my brain is just a dusty cobweb. When my brain becomes a barren land I need inspiration. Luckily everything is inspiration if you know how to mine it for good thoughts.

Through all of the 90′s I was part of a creative team that had to create a high volume of quality ideas and then turn those ideas into something that could survive on a stage with a live audience. On our team we had actors, writers, video editors, camera operators, musicians, and producers. It was my job to figure out a way to get all of these people in synch.

I’d love to tell you that I discovered a way to make everyone creative and brilliant every moment of every day. I didn’t. But as a team we did discover a few things. One of the best things was Doug Hall’s book, “Jump Start Your Brain.” If you can bear with the silliness you’ll find gold in this book.

Hall asserts that “wicked ideas” are born by using things all around us as “stimuli” to feed our creative selves. He gives some practical methods of working in groups to take a new and unpolished idea, an “ugly baby”, and nourish it until it grows into a beautiful thing.

I’ve taken Hall’s methods and fine tuned them for my brain and work habits over the past 19 years. I’ve discovered that a few things work very well for me.

I agree with Hall that everything is inspiration and so I look at a wide range of things over a wide range of topics. Everything you do (or know) informs everything else you do (or know). Here are some of my regular mental exercises:

Reading

I read magazines, blogs, and newspapers when I have a spare moment and I budget time every day for books. I usually read for at least an hour a day. I believe that reading is one of my most important mental exercises because it allows me to experience things not possible by any other means.

If you are finding it difficult to find time to read I have one suggestion: TURN OFF YOUR TV. Do you want to crank up your creative prowess instantly, just turn off the boob tube. You won’t miss it.

Writing

Writing forces you to think. And thinking is what makes our brain stronger. You can write a blog or scribble in a journal. It doesn’t matter, just write. If you’re not sure how to write then head down to your local bookstore and buy some books about writing. I suggest Steven King’s book, “On Writing”.

Conversation

I’ve been accused of loving coffee a bit too much. It’s true, I love my coffee, but there is another component that I love even more – conversation. I rarely drink coffee by myself, I’m usually meeting someone to have a conversation over coffee. I don’t think a week goes by without me meeting a friend or student at the coffee shop for a good conversation.

Sharing your thoughts with someone gives them feet. You may discover your ideas aren’t as easy to quantify as you thought, you’re friend will help you get your ugly baby back on solid ground by asking questions and helping you feed the idea. When you speak something it becomes real.

Music

I’ve discovered that I can create best when I have music to help me along. I have a modest collection of music and it’s constantly growing. I tap into classical or instrumental music while writing and working on thought rich processes. I crank up Radiohead when I need some extra adrenaline to make it through a long shoot.

I also have a collection of guitars. I’m not beyond pulling out my Fender and strumming a few chords when I need to get my brain in gear. Learning how to play an instrument is a terrific exercise because it teaches us patience and persistence.

Live music is incredible inspiring as well. Get out and go see a band. Even if they aren’t famous you’ll have a blast and come home happier.

People

I study the lives of people who inspire me. How did they become who they are? What did they do? Where did they live? The questions go on and on. I try to learn everything I can about people I find inspirational so I can emulate the good and avoid the bad.

I love meeting new people and learning about them. When I travel I try to talk to as many people as I can. It helps me understand that the United States isn’t the center of the world – and I’m not either.

Elderly people are gold. Sit down and talk with someone who’s over 80 years old. Ask them to tell you their life story. Sip your coffee and learn.

Travel

I believe that you don’t know who you really are unless you’ve travelled. Get out of your town. Get out of your state. Leave your country. Go see the world. You’ll be amazed at what lies beyond your borders.

For years I wanted to visit India. I studied the history of India. I watched movies. I talked to anyone who was from or had been to India. I looked at thousands of photos. I studied maps. I thought I knew India until I walked out of the New Delhi airport and smelled India for the first time.

If you want to know a place go see it for yourself. It will change your perceptions of the place you call home because you’ll return changed.

Movies

I’m a movie addict. It’s true, I watch two or three movies every week. Sometimes more. I love foreign films and documentaries and comedies and movies of all types. But I’ve also studied how movies are made and visited sets and studied acting, writing, and directing. I’ve been involved in short films and editing.

When I watch a movie I pay attention to camera angles, color, DOF, blocking, editing, acting, etc. Sometimes I’ll watch a movie several times in a row. If I want to get a better feel of the camera moves I’ll watch a movie with the sound off. I’ll pause and rewind and replay.

Then I’ll watch it again with the commentary. Sometimes this drives Diane nuts. But I am a bit nuts.

Art Galleries

Go to every gallery you can. Look at painting, sculpture, photography, film, and every artistic discipline available to you. Travel and see the famous galleries.

Practice

That’s right, practice. The more you do something the better you become at that thing. If you’re a photographer you’ll become a better photographer with more confidence. That confidence will allow you to try new things which will in turn make you more creative.

Rest

There are times when I’m just beat and nothing I do will produce the results that I want or need. Sometimes that means I need to work harder, dig deeper, push my limits, or get help. Sometimes it just means I need some rest. Don’t be afraid to take a day off and do nothing. You need it.

Fun

I always try to have fun when I’m working. Ask any of my students, I’m a bit of a wacky guy. I’m more motivated to continue working when things are enjoyable. Laughter is a great source of inspiration. And it’s contagious. Once I start laughing I usually feel relaxed enough to throw out ideas that are just dumb and sometimes those become a reality.

The name of our business was created when Diane and I were laughing our heads off talking about my finger snapping abilities. I was making a bunch of dumb jokes about how my snaps were going to change the world or something silly. At some point one of us said we were going to create a snap factory to manufacture cool finger snaps. We then realized that we had the name of our business.

Keeping an open mind

You never know when a good idea is going to hit you. If you keep your mind open and always looking for ideas you’ll find them much more frequently. Diane and I had been looking for a studio name for weeks when SnapFactory came from a joke.

A few months ago I was stuck at a red light when I saw a girl on a tandem bike ride across the road by herself. Why was she riding alone? Was there someone else in her past? Was the bike new? I scribbled down this experience and am now using it as the basis for a short film.

To Be Continued…

Now that I’ve described a few of the things that help me in my creative life I’ll take a break. In Part Two I’ll give you some specific examples of people, places, and things I find incredibly inspirational. I’ll name the books, magazines, papers, blogs, and more.

Stay tuned…

Twitter shoot

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Gwen Lindvig by Mark Wallace. Copyright 2009 Mark Wallace/SnapFactory

Today I had a terrific shoot with Gwen Lindvig. At the last minute I decided I would give real-time updates via Twitter. It was a lot of fun and a lot of my twitter friends enjoyed it. I think I may do this again but I’ll do it a bit differently.

Things I liked:

  • People were asking questions via Twitter during the shoot. I was able to answer and even snap iPhone shots to illustrate what I was doing.
  • People were talking about things real-time. It was a blast to have a group talking about things as they progressed.
  • It was great to take snapshots of the lighting setup and then show the results so quickly.

Things I’ll change:

  • I’ll probably create a Twitter account just for the live updates. I’m not so sure EVERYONE wanted to get so many updates.
  • It was a spur of the moment idea. Next time I’ll make announcement so people will know in advance.
  • It was too much to shoot iPhone updates, tweet, and conduct a photo shoot all at the same time. In the future I’ll have a dedicated “reporter” shooting and typing updates for me.

Thanks for everyone who joined in on the fun. Let me know if you have suggestions or comments.

Diane was the makeup artist today and did a stellar job. Our model was Gwen Lindvig. I’ll post some of the photos once they’ve been retouched.

New… Threaded Discussions!

Disqus

I’m happy to announce a new feature of our web site: threaded discussions.  You’ve always been able to post comments on our blog, but now you can post comments and discuss those comments with others.  You can even start your own thread (topic) and get input from others.  It’s the lite version of an online community.

So how does it work? Easy, to comment on something you see on the blog, just click “comment” and type away. Want to reply to someone’s comment? Just click “reply” under the comment. Want more? No problem, just head over to our Disqus community: http://snapfactoryblog.disqus.com/

Use the comments and threads to ask us questions, make suggestions, and grow as an artist.

Happy commenting!