Join us for a LIVE ONLINE workshop with Mark Wallace as he dissects a commercial photoshoot to reveal each step at its most basic level. From technical aspects of lighting and color, to real-world experiences working with art directors, make-up artists, models, and other professionals, you’ll have a firsthand look as he puts each piece together to complete several complete concepts from start to finish.
This unique course explores the fundamentals of commercial photography, from the smallest jobs to the biggest productions.
$150 for all there days. Includes PDF downloads of workflow templates, a working Celtx project and Mark’s Creative Process mind map.
Click here to purchase from creativeLIVE (this will take you to the creativeLIVE website).
Course Overview
Session 1 (recorded live August 26, 2011)
| Welcome | Opening Banter for Day 1 |
| 9:00 am | Introduction |
| 9:15 am | Direction of Light: Setting the mood |
| 9:30 am | Metering |
| 10:15 am | Understanding Dynamic Range |
| 10:30 am | Understanding Histograms |
| 11:00 am | Effective Size: Hard vs Soft light |
| 11:15 am | Understanding the Inverse Square Law |
| 11:30 am | Light Modifiers and the shape of light |
| BONUS | Lunchtime Q&A with Mark |
| 1:00 pm | Controlling Light with Grids |
| 1:30 pm | Watt Seconds and other important things |
| 1:45 pm | Color Theory part 1 |
| 2:00 pm | Color Theory part 2 |
| PDF Handout | Color Theory |
| 2:30 pm | Calibrating your monitor and printer |
| 3:00 pm | Mark’s Lightroom Workflow |
| PDF Handout | Lightroom Workflow |
| 3:30 pm | Wrap Up and Q&A |
Session 2 (recorded live August 27, 2011)
| Welcome | Opening Banter for Day 2 |
| 9:00 am | Introduction |
| 9:15 am | Exercise: Purpose Worksheet |
| PDF Handout | Purpose Worksheet |
| 9:30 am | Failing with Purpose |
| 10:00 am | Example: Prep Shoot for Testing |
| 11:00 am | How Much Should I Charge? |
| PDF Handout | creativeLIVE Workflow Example |
| 1:00 pm | Creativity: from Idea to Product |
| 1:45 pm | Sharing your Ideas: Creating the Plan |
| Celtx Project | creativeLIVE Plan (download) |
| 2:00 pm | Working with a Team (Snapfactory Q&A) |
| 2:30 pm | Working with Models |
| PDF Handout | Model Release Form |
| BONUS | From the Model’s point of view |
| 3:00 pm | Commercial Shoot Workflow |
| PDF Handout | Commercial Shoot Workflow |
| 3:15 pm | Q&A |
| 3:30 pm | The Studio Environment Setup |
| 3:45 pm | Wrap Up and Q&A |
Session 3 (recorded live August 28, 2011)
| Welcome | Opening Banter for Day 3 |
| 9:00 am | Planning the LIVE shoot |
| 9:30 am | Dialing in the Lighting |
| 10:00 am | Q&A |
| 10:15 am | Quick Test Shot |
| 10:45 am | Photoshoot: Foil Dress with Carly |
| 11:30 am | Lightroom Workflow |
| 12:00 pm | Q&A |
| 12:45 pm | Preparing for the Second Shoot |
| 1:00 pm | Photoshoot: Deep V Dress with Michelle |
| 1:45 pm | Photoshoot: Closeup with Michelle |
| 2:00 pm | Photoshoot: Tether Tools Table |
| creativeLIVE | Credits and Thanks |
| Snapfactory | Thank you |
| Bonus | Tether Tools Proof of Concept |
| 2:45 pm | Mark’s Closing Thoughts |
Click here to purchase from creativeLIVE (this will take you to the creativeLIVE website).