All posts by Mark Wallace

Mark is a traveler, photographer, and writer.

How to make the doctor wait for you.

I received a quick call from a client on Wednesday asking me if I could squeeze in a short shoot Thursday morning. The shoot was simple, some head shots of a few doctors shot to match some of their older headshots. Two softboxes, a muslin background, very straightforward and quick. Easy, right?

Doctors tend to be pretty busy and my client made sure to tell me that we were on a very tight schedule. One of the doctors had a speaking engagement at a different location at 12:00 and so we agreed that I’d arrive at 10:30 have everything set up by 10:45 and we’d be done with the first doctor by 10:50. We’d shoot everyone else after he was done.

This shoot was simple so I just jotted the time down on my calendar and then called my assistant to give her an update on the schedule change for Thursday. Since the shoot was close to the studio we’d just meet there and drive to the location together.

I usually send an e-mail confirmation to the client with the time and location and copy assistants, MUA, AD, or anyone else involved in the shoot. Since this shoot was so simple I skipped this step which would turn out to be a big mistake.

Somehow in the rush of the day I entered the information in my calendar one hour later than we’d agreed. When I called my assistant to go over schedule we agreed to meet at the studio at 11:00 and be on location by 11:30. Since the location was only 10 minutes from the studio I thought we’d be early…

Yesterday at 10:45 I got a call from my client asking me where I was. “You’re 15 minutes late and the doctor needs to be leaving soon. Are you close?” After realizing my mistake I quickly loaded all the equipment in my Xterra and drove like a mad-man to the location. I called my assistant on the way and told her to meet me at the location.

The problem was that my assistant didn’t know the location since I hadn’t sent her a confirmation e-mail. This easy step would have also let my client know that I’d scheduled the shoot incorrectly and allowed us to painlessly fix the mistake.

Lesson #1: Always send a confirmation e-mail.

When I arrived at the location, a large medical building, I realized that I had no assistant and less than 10 minutes to set everything up. My first challenge was trying to haul all the equipment by myself through the building and up the elevator to a conference room. I was hauling:

  • 1 Profoto Pro-8
  • 2 Heads
  • 2 Softboxes
  • 2 Speed rings
  • 1 Background support system
  • 1 Muslin background
  • 2 C stands
  • 2 sandbags
  • An extension cord
  • One rolling camera case fully loaded
  • My MacBook Pro in a Crumpler bag

Luckily I have a dolly and I was able to put almost everything on the dolly and roll it with one hand while rolling my camera bag with the other. My laptop bag was slung over my shoulder.

After negotiating the elevator (it took three times to get the door to stay open long enough to roll everything in) I made it to the conference room.

The conference room was very small and had a large table with chairs around it. There was no room for anything. I only had about 30 seconds to figure out a solution. I quickly grabbed the chairs and started stacking them on the table (throwing might be a better way to describe it). That gave me just enough room to put up the background on one side of the table and the lights on the other.

Since the room was so small I actually had to stand in the hallway and shoot through the doorway.

Lesson #2: Maintain and inspect your equipment on a regular basis to avoid failure.

Once the background was up I started putting the lights together. The c-stands and the heads went up in seconds and then I started to put the softboxes together. While putting the second softbox together the speed ring popped into two pieces. The screws that hold the outside ring had come loose over time and allowed the speed ring to come apart. This was something I could fix in 5 minutes, but I didn’t have 5 minutes to spare.

The solution was to have my client hold the softbox in place while I shot the first doctor. He was in place and ready for his headshot. I quickly metered the light and thought the worst was over.

I took a quick test shot to show my client (who was still holding the softbox) just to make sure the cropping was what she needed. That’s when my CF Card failed. I had a doctor who would wait about 30 more seconds, my client holding my softbox, and a dead CF card.

Lesson #3: Always bring a backup.

Luckily I had another card in my pocket. I quickly swapped the cards, took the test shot, got the OK from my client and took the photos of the doctor before he dashed out of the room for his next appointment.

We had about 10 minutes until the next doctor was going to arrive so I called my assistant and gave her the exact location. She’d figured out which building we were in but had been waiting in the lobby for me to text or call her.

I also did a quick repair of the speed ring. I always have a Leatherman with me so it was easy to fix things up.

After the initial rush things settled down and we were able to get all of the photos with no further issues. The bottom line is that all of the chaos could have been avoided with one simple e-mail. No matter how simple the session you should always follow up with the client. Lesson learned.

Shooting in small spaces

A few days ago James Andrews (@theNetImp) sent me a tweet about his small studio space. He suggested that I should make a video about shooting in small spaces. So I asked how many of my twitter followers had a studio smaller than 20×20. The response was overwhelming. So I asked them to send me links and photos so I could see these spaces. I’ve posted a few below.

I will be making a video about shooting in small spaces, but I’d like you to help me create it. I’d like you to answer a few questions:

  • How large is your studio or space (conference rooms, etc., count)
  • What specific issues are you seeing?
  • Do you have any tips or tricks you are willing to share?
  • What equipment are you using?
  • What have you been able to accomplish in your studio?

You can answer these questions by using the comments section below or just sending me a note on twitter (@jmarkwallace). I’d love to see the results of your work, so if you have work you’re proud of post a link in the comments section below.

Here are a few of the small spaces that I’ve seen so far.

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Studio space of John Milleker @JohnMilleker

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Mark Howells-Mead’s space @mhm72

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The very nice small studio of Marc Landry @FastTimesInc

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Ingrid’s closet studio @ingridspangler

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Studio/Home theater built by James @jamesbdotcom

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It’s not a laundry room, it’s a studio! (Don’t miss the video)
From the mind of Nathanael Gassett @NathanaelG

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397 square feet of awesomeness via @adrienbisson

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Elvis would be proud! Ryan Chahanovich’s studio @ryanchahanovich

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Harley Pebley’s basement studio. @hpebley3

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Kathryn Lymburner’s basement studio @photokat81

Want to share your small studio space? Paste a link to your image in the comments below.

Come along for the ride…

Update: The shoot will take place Feb 19, 2009. 9:00-5:00 PST

In a just a couple of weeks we’re going to be shooting with the Profoto Pro-8 Air at Loft19 studios here in Phoenix… and we want you to come along for the ride. Let me give you a little background.

Many of you are familiar with our Digital Photography One on One videos. These are videos where you can send us a question and we create a video that answers that question. These are fun but we wanted to make them a bit more interactive.

A few weeks ago we tried something new. I posted updates via Twitter during a model shoot with Gwen Lindvig. We were posting behind the scenes photos in real-time and people were asking questions via twitter in real-time as well.

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We’ve been looking for a way to put these two things together and now we have the perfect opportunity. I’m going to have a couple of Profoto Pro-8a packs in the studio over the next couple of weeks. This is a new Profoto generator that is wicked fast and since so many people are curious about it we thought we’d document our experience with the packs.

So here’s what we’re doing:

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We’re going to be shooting a large production shoot at Loft 19 in north Phoenix. We’re going to shoot behind the scenes videos of the shoot and show you as much as we can including (if possible):

  • Lighting Diagrams
  • Using the Profoto Pro-8a Air during the shoot
  • Building the set
  • Working with the models (wardrobe, styling, makeup)
  • Technical info
  • All the lighting details

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We’re also going to be giving live updates via my twitter account along the way. You can always send us a tweet to ask us a question and we’ll do our best to answer via twitter, the blog, or on the videos.

Although I can’t give you all of the details about the shoot yet, I will say it’s going to be something really fun. As we are able to disclose things we’ll update the blog or make a behind the scenes video. I predict we’ll have several videos documenting this shoot, the technical challenges, and the new toys.

Speaking of videos…

I’ll be creating a new Digital Photography One on One video that’s all about flash duration and recycle times. This will show you how you can use a flash to freeze action even at slow shutter speeds. I figured I should get as much out of the Pro-8a as I could while I have it.

We want to hear from you!

Let us know if you have questions or comments about our shoot. You can interact with us in several ways.

  • Follow me on Twitter: jmarkwallace. We’ll be posting live updates, real-time photos, and taking your questions on the day of the shoot.
  • Use the comments just below this post (click “comments” at the end of this post if you don’t see them).
  • Watch the videos and post your video specific questions in the comments below the videos. We’ll let you know where the videos are as soon as we post them.

So when is this happening?

We don’t have the date set in stone yet, but we do know it will be in the February 18-20 time frame. We’ll let you know as soon as it’s locked down.

What the heck is Twitter?

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Get Closer…

Yesterday was a tough day for Luka, our dog. He’s had a two small growths on his legs for a few weeks that we’ve been watching closely. Our vet, Dr. McComb, had examined the growths when we first noticed them and decided it would be best to monitor closely and take action only if necessary.

Yesterday morning Luka was to limping slightly and we decided enough was enough. We took him to the vet right away. Dr. McComb decided that we needed to be a bit more aggressive and so Luka was sedated and the growths removed.

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Dr. McComb working on Luka.

Dr. McComb invited us to come back to see Luka after he had removed the growths. Luka was still sedated and Dr. McComb walked us through what he had done and what we should expect.

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Dr. McComb and assistant Lisa treating Luka.

Seeing Luka passed out on the table was a frightening sight, and yet, I found myself with my camera in hand taking pictures. I explained this to Dr. McComb and team by simply saying, “I’m a photographer”.

Later I began to reflect on experience of seeing my pet, who I love, in such a frightening situation. My reaction was to take out my camera and start taking photos. Why?

I’m not sure there is a simple answer to that question, but I believe it’s because photography is an extension of who I am. Photography is a way for me to document, remember, share, and quantify my experiences. It’s the way I tell my version of the story.

“If your pictures aren’t good enough, you’re not close enough” – Robert Capa

Robert Capa’s famous quote is usually interpreted as the distance from camera to subject. I also think you can interpret his statement as emotional distance. I believe in putting myself close to my subject physically, and in some instances emotionally as well.

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I love to travel and I’ve been fortunate enough to travel to India on a couple of occasions, both times for extended periods. India is not a place that is easy to understand. It’s so rich with tradition, beauty, wealth – and poverty. How do you capture such a place in still images?

I found that I could only begin to understand India by physically walking the streets of the towns and cities, and talking to as many people as I could. I also discovered that my photos were much richer when taken after I’d spent time getting to know my subject, even if for a few moments.

The photo of the girl above was taken after I’d had a conversation with her for a few minutes. Her face tells so many stories; the contrast between her decaying teeth (poverty) and her purple scarf (the color of royalty), the contrast of her youth and her tired eyes and skin. She’s begging and yet she has a smile behind her eyes – all things that would have been missed at a distance.

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I met this man in Bangalore, India. I was walking the streets and saw the lines in his face and thought, “I have to photograph this man.” I introduced myself and we began to talk. After a few minutes I asked him if I could take a few pictures. He gladly posed as I took several photos. Could I have captured his eyes looking straight into the lens if I’d simply shot from a distance with a long lens? I doubt it. I think the interaction paid off.

Later in the trip I asked a friend of mine to come with me as I walked through some of the impoverished areas of town. At first he balked because he thought it would be too dangerous. I told him I’d spotted a large group of kids from my hotel window, 6 stories up, and I wanted to meet them. He decided to come along.

I’ll admit I was nervous as well, but I wanted to push myself and get out of my “comfort zone”. I needed to explore this new world and to do that I’d need to push myself to do things outside of my normal routine.

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The kids coming out to greet us.

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The greeting.

We spent a few hours with these kids. It is one of my best memories of India. Although these families were living in shacks with dirt floors they had dignity and joy that I rarely see in the kids in my upper middle class neighborhood here in the US. I wanted to capture that on film and so I laughed, talked, and took pictures – all at very close range.

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Later we walked through some of the other streets and found other equally amazing people.

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It was a little intimidating to walk through some of these areas. But I think you have to put yourself out there and take some risks to grow as an artist. Putting myself physically close to my subjects and becoming involved with them through conversation resulted in some great results.

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These images and hundreds of others like them have helped me share the experiences I’ve had while traveling. It’s not something I do only while traveling, I try to practice this at home as well, and that brings me back to Luka and our other dog, Sammy.

We adopted Sammy about a month before Luka. Sammy came from a very abusive background and gaining her trust was not something that was easy to come by. I made a decision I’d document our journey with Sammy and Luka in order to share it with others.

I specifically wanted to document our story with Sammy and Luka to share with the workers at Arizona Rescue who had saved Sammy from certain death and honor their gift. I would document Sam’s life with us.

I documented Sam’s life from the first day we took her home, through all of the amazing breakthroughs, and I was finally faced with a difficult decision.

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In 2006 Sammy suddenly became very ill. It was a very difficult time and I had to ask myself, would I continue to tell our story through photography? I decided I would, I wanted to document her life – even to the end.

And so through Sammy’s days fighting cancer I continued to shoot. It was something that allowed me to preserve precious moments and it was cathartic. I was able to share with friends and family, who also cared about Sammy, what we were experiencing.

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This is the last photo I took of Sammy, about an hour before her death.

In all of these photos I had an intent; to tell a story. Sammy’s story is of a little dog who overcame her hardships to show a grown man a few things about living. It’s a rich story and one day I’ll be happy to share it with you through my library of photos.

Take some time to forget about aperture values, shutter speeds, lens specifications, and techno babble. Your equipment is simply a tool that will allow you to capture something. The subject is what matters, not the tool you use.

What stories are you telling with your photos? How are you approaching your story? Are you challenging yourself to try new things? Are you close enough?

Sadly in August of 2009 Luka became very ill with cancer and passed away. We miss him every day. We are glad to have many photos and videos to remind us of what a wonderful companion he was. It’s a reminder to cherish every moment with loved ones and the real value of getting closer.

Pre-prod: Celtx to the rescue

I mentioned earlier that we’re working on a DVD series. When I made that announcement I knew it was going to be a lot of work. I’m a couple of weeks into the project and I thought I’d give you a peek behind the curtain to show you how I’m creating the content and let you see what the process involves.

The first DVD series will be a 4 DVD set based on my 8-week Digital Photography 101 workshop. Knowing that I’m limited to 4 DVDs on this first release gave me some boundaries and requirements. The first boundary is the time limitation. I’m limited to about 8 hours of content. Knowing that I started my next step.

I gathered all of my class materials and began to decide what would make it in the DVD series and what needed to be left for later. My normal workshop includes Powerpoint slides, videos, whiteboard drawings, printed notes, and homework. It also includes a lot of me showing things that aren’t in the notes anywhere. Step one: write down everything from all of these sources and begin to organize.

I used Microsoft Word to do this. I put Word in Outline mode and began to go session by session and catalog the topics and illustrations. Outline mode is great because it’s easy to move things around. It took about 2 weeks of work to get all of the notes together. In the end I had a solid outline of what I needed to write.

I made a decision to script everything for the video. I’ve learned that although it’s easy for me to shoot from the hip in a workshop setting that doesn’t translate to video very well. In a classroom if something isn’t clear a student can ask for clarification, in a video you have to be clear at all times.

The other reason I decided to script everything is because I need to replace a lot of the whiteboard sessions with animations or on-location examples. This means I need to plan everything in advance. Which led me to my next problem – how do I track everything? I needed a system to allow me to write, edit, rearrange scenes, plan for locations, find models, take notes, schedule everything, and plan for the final edit. I wanted to lock my system in before I started writing so I could be consistent along the way.

I decided to ask the twitterverse for help. I posted a short note on twitter and within minutes I had answers. I evaluated several screenwriting tools but only one met all of my requirements. And I mean ALL of my requirements.

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Jon Diener suggested I take a look at Celtx. After taking a quick look I thought it looked too good to be true. I downloaded the software and and then watched all of the training videos. I was sold. This software is amazing – it’s a total pre-production workhorse. I can use it for this project and even use it to produce shoots. It does it all; screenplay, A/V scripts, storyboards, notes, scheduling, tracking actors, props, CGI to be created, shot lists, and more. It has robust reporting and is easy to use.

Celtx is something every content creator should take a close look at. It’s more than just a tool, it’s a community. Check out their blog for more info.

I will be working for the next two or three weeks to finish all of the pre-production work. I don’t mind spending a lot of time planning the work because I know that every minute I spend in planning and preparation I’ll save myself 4 minutes of frustration later on.

Once the planning and prep are all finished we’ll get to business shooting. We’ll be shooting everything with a Canon XH A1 and renting additional cameras or gear when needed. Everything will be edited in Final Cut Studio and output in HD. I’ll post more on the production workflow as we tune that in.

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Inspired by: James Nachtwey

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James Nachtwey has had a huge influence on my thinking and my approach to photography. He is at the top of my list of people who inspire me.

On my list of “must-see” documentaries is War Photographer by Christian Frei. It follows James Nacthwey as he photographs war and social injustice.

Most inspirational to me is Nachtwey’s credo. It begins by asking a single question:

“Is it possible to put an end to a form of human behavior which has existed throughout history by means of photography? The proportions of that notion seem ridiculously out of balance. Yet, that very idea has motivated me.”

(view comments below for the entire credo)

This credo was one of the major inspiration points for the founding of The Artists Group at SnapFactory. I do believe that photography can change the world. I may only be able to make a small change, but I’m only one of millions of photographers. If we all strive for positive change those millions of small changes will add up to one big change.

Let me give you an example of one photographer I know who is quietly making a big impact here in Phoenix. Her name is Diane. Yep, my wife and partner here at SnapFactory. She hasn’t been shouting her charitable work from the mountain tops because for her it’s about saving the lives of animals, not fame and fortune.

Every week Diane drives over an hour to the Arizona Humane Society and photographs dogs, cats, and critters that are in need of adoption. The Humane Society then takes these photos and posts them on their website. The results have been amazing. Since Diane’s involvement at the Humane Society adoptions in the Lonely Hearts club have increased dramatically (I believe it’s 80%!!!).

The bottom line is that through her work Diane has saved the lives of many animals and have helped families find loving pets in the process. Diane is changing the world.

There are many ways photographers can use their talents to make changes. In 2007 James Nacthwey won the TED Prize and last year he started a new campaign against TB. And now he’s asking for your help.

I’m working on a story that the world needs to know about. I wish for you to help me break it in a way that provides spectacular proof of the power of news photography in the digital age

You may not be James Nachtwey but I hope that you’ll be inspired to use your talents to make positive change in the world. Get out there. Do it.

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Inspiration: web

Continuing my “Everything is Inspiration” series I’d like to share with you some of my favorite resources on the web. Many of these have counterparts; like a podcast or magazine. I’ll point it out if there is bonus material.

This is a list of items that I watch very closely. I read the blogs, listen to the podcasts, watch the pages. I rarely miss new material on these sites because they are awesome.

Full disclosure: I’ve had some of my work featured or shown on some of these sites. But I’m not biased, these are great sites!

The Sites:

How Design. This is the HOW magazine counterpart. It is a treasure trove of ideas. The magazine is expensive but you can find a lot of the information on their site for free. This site is targeted to graphic designers but I find that graphic design and photography overlap a lot. The business models are very, very similar. If a self promo works for a design firm it may also work for a studio.

Communication Arts. I did freelance work at a small design firm on and off during the 90’s. Every time I was at the office they had Communication Arts magazines laying everywhere. It was like crack. I’ve been a fan ever since. Read, love, enjoy.

Wired. I’m a geek. I love this magazine for it’s awesome photography, it’s dedication to layout and graphic design, and it’s typeface snobbery. The site will give you a taste for the magazine. I rarely miss an article.

Veerle’s Blog. A terrific site dedicated to graphic design. Tons of Illustrator tips and tricks. There are also some terrific articles and thought provoking links.

PopPhoto. This is a site that has articles from several magazines. The blogs are worth the visit. Lots of tips and tricks. I’ve been fortunate to be featured a few times on the PopPhoto Flash blog.

StudioLighting.net What can I say? Bill and Ed are terrific guys and the LightSource podcast is amazing. Episode 44 was by far the best (OK, maybe not).

Matt Hill Art. I met Matt a few months ago in New York and have been a fan ever since. Don’t miss his podcast, OnCreativity.

PDN Online. PDN is just a great resource to know what’s going on in the industry. It’s a great place to discover new artists and products.

Chase Jarvis. Cool photographer who shares. Read the blog, watch the videos, click the links. Good stuff.

Val’s Art Diary. She’s funny and paints. This weekly show is great because Val explains how her thoughts translate into her paintings.

This American Life. I LOVE this show. Let me repeat, I LOVE THIS SHOW. It’s never the same twice and it’s always bizarre in a good way. I never miss it.

Wiretap. If This American Life is marijuana then Wiretap is cocaine. Yeah, it’s that addicting. Unfortunately there is no official podcast so if you miss the broadcast you’re out of luck… Unless you know the secret link.

Planet Money. How is a podcast about money creative? Well it helps me understand things about money that I wouldn’t understand on my own. And unless you’re living in a hole you probably know that money is a big part of running a business and sometimes you have to be a bit creative with money.

Wait, Wait, Don’t Tell Me. Yeah, I love it. It fits into the “make me laugh” category and it always delivers.

What did I miss?

Add a comment with any of your favorite sources of inspiration on the web.