Category Archives: models


Posing Models

Communicating with your model or subject is key to getting the shots you want.

In this episode, Mark gives you five tips for helping the model hit the right poses. The best way to get the right poses, however, is to hire a professional model!

Gear used in this video


New Episodes on the Way

Our first video update via iPhone.

We’ve been working on a bunch of new Digital Photography One on One episodes and we’re set to begin production in 2 weeks. We have some really great episodes one the way. The scripts are written, locations have been scouted, and now we’re down to casting models and getting all the wardrobe in place.

Yesterday we held a casting call and took a few “polaroids” (OK, they were digital) of the models and also had them do a short screen test. We’re looking for models that are great in print and in front of a video camera. One of the funny exercises we did was to have each of the models stand next to me so we’d be able to judge height. When we frame videos it’s important that the model and I are about the same height. It’s good for composition.


Today we’re meeting again to go over all the screen tests and polaroids, take a second look at portfolios and make a final decision about which models we’ll be using for the videos. Shooting begins July 28 and the first video will be posted soon after.

We’re also trying something new to give you a behind the scenes look at how it’s all done. We’re shooting a bunch of quick iPhone videos along the way. If you like them we’ll keep making more for other projects as well. Let us know what you think!


Yesterday we spent the day in the studio shooting some product shots for one of our favorite clients.  All of the products were from Swarovski and the crystal bra was the focal point of the campaign.  Here’s a quick mock-up I did from one of the shots in the set.  I’ll definitely post the final results when they are available.

Diane did a fantastic job with hair/makeup and Erin was terrific with the wardrobe styling (as usual).  Marlow DeVonne was the model for this shoot.

We also shot a lot of behind the scenes footage that will be part of an upcoming Digital Photography One on One episode. Stay tuned…

© Copyright 2008 Mark Wallace/SnapFactory


I had another session with Marlow yesterday and, as expected, it was awesome. I can’t wait to get everything through post production and share it.  Here’s another shot right out of the camera.

© Copyright 2008 Mark Wallace/SnapFactory

Great weekend of shooting!

Marlow DeVonne
© Copyright 2008 Mark Wallace/SnapFactory

I had a terrific weekend in the studio.  I was able to work with Yasmin again and Marlow DeVonne.  I am a big fan of photographers like Andreas Bitesnich, Mathias Walter, Marc Baptiste, Ellen Von Unwerth and other European fashion photographers.  Working with Marlow I was finally able to get some Bitesnich looking shots (the photo above is straight out of the camera) as well as some Baptiste looking fashion shots.  We plan to shoot again tomorrow and refine the look.

© Copyright 2008 Mark Wallace/SnapFactory

Yasmin was also terrific to work with. We were able to shoot some terrific fashion shots that would feel at home in a J. Crew catalog.  The great thing about both shoots is that we video taped a lot of the behind the scenes and I’ll be posting the lighting setups along with completed photos and lighting diagrams in Episode 11 of Digital Photography 1 on 1.  We have two more shoots to complete before the video footage is finished but I think it will be worth the wait.


Here are just a couple of the many great shots of Yasmin from our session yesterday. Diane did a great job with the Hair/Makeup as usual.  Great work everyone!

© Copyright 2008 Mark Wallace/SnapFactory

© Copyright 2008 Mark Wallace/SnapFactory

Meter Megan

Our video team met last night and we spent a few hours discussing upcoming episodes, topics to be covered, and just how much detail needs to go into each explanation.  At times the discussion was spirited. Who’d have thought people are so passionate about explaining how an aperture value is determined? Most of the evening was spent brainstorming and looking for the best way to answer questions that have been sent to us. We narrowed our list of videos down to 26 video topics.  That should keep us busy for a long time.

We’re also excited that Megan Accordino will be joining us as our model in a few of our upcoming episodes.  Megan is one of our favorite models, she appeared in episode 1 (shutter sync), episode 2 (how to use a light meter), and episode 5 (basic 3 light setup).

Megan Accordino © Copyright 2008 Mark Wallace/SnapFactory

We’re shooting our next video this Sunday, we’re going to be doing a short review of some bags that will keep your gear safe and ready to use. We’ll be looking at the LowePro Flipside 300, the SlingShot 200AW, the Mini Trekker AW, and a couple others.

Soon to follow will be videos on color correction using the Sekonic Prodigi Color meter, understanding stops, metering for light ratios, location flash, shooting products for eBay, and more.  And, of course, we’ll try to keep answering my “favorite” question – what should I buy?

Stay tuned as our video team kicks it in to high gear and we start producing great videos on a regular schedule.