Category Archives: commercial


creativeLIVE: Anatomy of a Photoshoot

Join us for a LIVE ONLINE workshop with Mark Wallace as he dissects a commercial photoshoot to reveal each step at its most basic level. From technical aspects of lighting and color, to real-world experiences working with art directors, make-up artists, models, and other professionals, you’ll have a firsthand look as he puts each piece together to complete several complete concepts from start to finish.

This unique course explores the fundamentals of commercial photography, from the smallest jobs to the biggest productions.

$150 for all there days. Includes PDF downloads of workflow templates, a working Celtx project and Mark’s Creative Process mind map.

Click here to purchase from creativeLIVE (this will take you to the creativeLIVE website).

Course Overview

Session 1 (recorded live August 26, 2011)

Welcome Opening Banter for Day 1
9:00 am Introduction
9:15 am Direction of Light: Setting the mood
9:30 am Metering
10:15 am Understanding Dynamic Range
10:30 am Understanding Histograms
11:00 am Effective Size: Hard vs Soft light
11:15 am Understanding the Inverse Square Law
11:30 am Light Modifiers and the shape of light
BONUS Lunchtime Q&A with Mark
1:00 pm Controlling Light with Grids
1:30 pm Watt Seconds and other important things
1:45 pm Color Theory part 1
2:00 pm Color Theory part 2
PDF Handout Color Theory
2:30 pm Calibrating your monitor and printer
3:00 pm Mark’s Lightroom Workflow
PDF Handout Lightroom Workflow
3:30 pm Wrap Up and Q&A

Session 2 (recorded live August 27, 2011)

Welcome Opening Banter for Day 2
9:00 am Introduction
9:15 am Exercise: Purpose Worksheet
PDF Handout Purpose Worksheet
9:30 am Failing with Purpose
10:00 am Example: Prep Shoot for Testing
11:00 am How Much Should I Charge?
PDF Handout creativeLIVE Workflow Example
1:00 pm Creativity: from Idea to Product
1:45 pm Sharing your Ideas: Creating the Plan
Celtx Project creativeLIVE Plan (download)
2:00 pm Working with a Team (Snapfactory Q&A)
2:30 pm Working with Models
PDF Handout Model Release Form
BONUS From the Model’s point of view
3:00 pm Commercial Shoot Workflow
PDF Handout Commercial Shoot Workflow
3:15 pm Q&A
3:30 pm The Studio Environment Setup
3:45 pm Wrap Up and Q&A

Session 3 (recorded live August 28, 2011)

Welcome Opening Banter for Day 3
9:00 am Planning the LIVE shoot
9:30 am Dialing in the Lighting
10:00 am Q&A
10:15 am Quick Test Shot
10:45 am Photoshoot: Foil Dress with Carly
11:30 am Lightroom Workflow
12:00 pm Q&A
12:45 pm Preparing for the Second Shoot
1:00 pm Photoshoot: Deep V Dress with Michelle
1:45 pm Photoshoot: Closeup with Michelle
2:00 pm Photoshoot: Tether Tools Table
creativeLIVE Credits and Thanks
Snapfactory Thank you
Bonus Tether Tools Proof of Concept
2:45 pm Mark’s Closing Thoughts

Click here to purchase from creativeLIVE (this will take you to the creativeLIVE website).

New PocketWizard Videos

In May and June of this year I spent a lot of time working with PocketWizard on a few videos and some instructional content for their website. All of the new step-by-step instructional info is just about to go live on (it’s going to rock) and I wanted to give you a sneak peek at a couple of other videos that will hit their site soon.

The first video is just an overview of the PocketWizard MiniTT1 and FlexTT5. There are a few sample pictures and some behind the scenes video of me shooting in New York.

The second video explains hi speed sync and shows you how you can extend this functionality using the Mini and Flex.


We shot a huge Valentine’s Day campaign for a lingerie company a couple of weeks ago.  Next week our photos should start showing up on advertisements, in-store displays, web advertisements, etc.  Here’s one of my favorite shots from the session. Featured in this shot are their gloves, purse, necklace and pink wig. Diane did all of the hair and makeup.

© 2006 Mark Wallace/SnapFactory